MRKT 363: Designing User Experiences for Digital Marketing & Communications

Students explore designing the user’s experience for marketing and communication pieces on the World Wide Web and the Internet.

  • User Research – focuses on analytics, competitor analysis, personas and red routes.
  • Usability Testing – focuses on usability guidelines, DIY usability testing and analyzing results.
  • Information Architecture – focuses on navigation, menus, taxonomies, facets, tags, card sorting and tree studies
  • Content Strategy – focuses on branding, web content (including content audits, SEO and content marketing), social media and email
  • 3 Credits